Dynamisches E-Mail Design, um Leads für Events zu generieren

Successful design, in any medium or with any goal, follows two basic principles: design must guide and design must entice. But considering you have only a few seconds to have your event email read, it’s more important than ever that you design with your call-to-action in mind. With these principles in view, we selected a few examples that help to illustrate "guide and entice" design concepts, more clearly — as well as sharing specific examples that can help drive new leads, or traffic, to your events.

Lead So They Can Follow

Design can move a reader's eye to important information. Generally readers will scan the layout first and then delve into the details if they are interested based on what they initially experience with the layout and flow. The design goal is to engage immediately. In doing so, guiding what the viewer sees and in what order is important to consider when planning design layout. In event email marketing, event details should be up-front and above the fold. The pertinent information of who, what, where and when of an event separates this type of email marketing from the rest.